Creating anything of worth requires the strongest foundation, found through properly articulating the original question. Too often the design process is primarily reactive rather than built from a deep understanding of the opportunity. Hames Sharley recognises the value of collaborating on establishing an absolute understanding of the question. This is achieved through interdisciplinary research and evaluation, often with words and spreadsheets rather than initially with pencils and sketches.
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Whilst the design world contains a limitless number of solutions, many questions can be answered decisively following targeted research. This enables greater design innovation to be achieved through equal effort expenditure and a greater probability of delivering more value and more quality. Investment at the beginning of a journey has the greatest impact on the end result.
Hames Sharley
